Action Fraud is supporting Scams Awareness Month - a national campaign launched by Citizens Advice to help people avoid falling prey to scams.
The campaign urges people to take three steps to avoid being ripped off - get advice, report them and tell others about it.
Research conducted by Citizens Advice finds fraudsters are using a variety of tactics to get people to part with their cash, with people losing an average of £2,500.
Scam methods include Vishing whereby scammers cold-call people in a bid to get their bank details, and offers of fake services, such as telling people their computer has a virus which they can fix remotely.
Investment scams carried the highest price tag, with people investing in fake diamonds or bogus stocks and shares losing of on average £20,000 each.
If you think something might be a scam, don’t reply - then throw it away, delete it or hang up and get further advice.
Find out more about Scams Awareness Month and how you can take part.
Please note that Action Fraud is not responsible for the content of external websites.
To report a fraud and receive a police crime reference number, call Action Fraud on 0300 123 2040 or use our online fraud reporting tool.