South Central Ambulance Service (SCAS) is launching a campaign this week in a bid to stop people calling 999 for non-life threatening reasons. Â With the service receiving 1,235 hoax calls and many more inappropriate calls from January 2011 to October 2011, this is an increasing problem that is putting peopleâ€™s lives at risk. Â
In a concerted effort to address this issue, SCAS is headlining the campaign with a hard-hitting video shot in the style of a movie trailer, which showcases interviews with paramedics, real life emergencies and re-enactments of inappropriate calls and the impact they have. Â The video is available to view on www.999southcentral.co.ukÂ as well as on YouTube. Â Â
For further information on the campaign, please contact Gill Hodgetts, Head of Communications and Public Relations, SCAS (tel: 01869 365097, email: [email protected]).