South Central Ambulance Service (SCAS) is launching a campaign this week in a bid to stop people calling 999 for non-life threatening reasons. With the service receiving 1,235 hoax calls and many more inappropriate calls from January 2011 to October 2011, this is an increasing problem that is putting people’s lives at risk.
In a concerted effort to address this issue, SCAS is headlining the campaign with a hard-hitting video shot in the style of a movie trailer, which showcases interviews with paramedics, real life emergencies and re-enactments of inappropriate calls and the impact they have. The video is available to view on www.999southcentral.co.uk as well as on YouTube.
For further information on the campaign, please contact Gill Hodgetts, Head of Communications and Public Relations, SCAS (tel: 01869 365097, email: [email protected]).