MORE than half a million people will hear fire safety radio
adverts about the dangers of starting deliberate fires and making
hoax 999 calls voiced by children from high schools in Salford and
Children from The Albion High School in Salford and Kingsway
Park High School in Rochdale will be heard during the summer
holidays thanks to a partnership between Greater Manchester Fire
and Rescue Service (GMFRS) and Key 103.
Kathryn Aylett, GMFRS' Children and Young People's Programme
Co-ordinator said: "We chose the theme of hoax 999 calls because
summer is a time when in the past we have seen an increase in the
number of hoax calls coming into our control room.
"This time last year we saw a spike in the number of hoax calls
over the school summer holidays, so we wanted to work with local
young people using Key 103 to try and change that."
The media bus visited both schools and after coming up with
scripts and ideas for their adverts, Year 8 children then spent a
day at the Key 103 studios putting together and recording their
adverts with the seasonal fire safety theme.
Pupils from each school went head to head during the project, to
make the best advert.
Key 103's Dianne Musker said: "Each school broke into two groups
and produced two adverts and two breakfast shows.
"We were blown away by the creativity the pupils showed - they
worked so hard and were incredibly professional behind the
"The children were an absolute credit to their schools and their
behaviour was exemplary."
Each school chose their favourite advert to be put through to
the final before Salford Borough Manager Paul Petrykowski, Rochdale
Borough Manager Tony Lander and Key 103 gave each school's advert a
Chair of Greater Manchester Fire and Rescue Authority,
Councillor David Acton, said: "We want to work with children to get
them excited and engaged from a young age so that they understand
and feel a personal responsibility for fire safety in their
"The adverts they have come up with will get the safety messages
across to hundreds of thousands of people across Greater
Head of Citizenship at Kingsway Park, Vincent Walters, said: "We
were really keen to get involved because historically the
statistics show that there've been issues in Rochdale with hoax
calls and deliberate fires around the school summer holidays.
"I think it's really important to break the back of it by doing
what we can as a school, so working with GMFRS was a no
"The children spent a couple of really thought provoking days
with the teams from the fire service and at the radio studios at
Key 103 and I know they worked really hard and hopefully the
message will hit home with them and to the many people that will
hear their adverts on the radio."
Assistant Head at The Albion High School, Joanne Egerton, said:
"The pupils really enjoyed taking part and they will now be
delighted to hear the fruits of their hard work on the radio.
"For them it really raised their awareness when they spent the
day at the radio studios with the people from GMFRS and they were
shocked at how much hoax calls can cost the fire service and put
lives at risk.
"The project has given them a greater opportunity to take
responsibility and play a part in spreading an important message
about fire safety to the wider community, and I'm sure that the
message will have a greater impact on other kids coming from our
With the judges unable to pick an overall winner, the two
winning adverts from The Albion High School and Kingsway Park High
School will be aired on Key 103 for four weeks during the summer
holidays from Monday, July 16, 2012.
Listen to the Adverts below (MP3