MORE than half a million people will hear fire safety radio
adverts about the dangers of grass fires voiced by children from
two Oldham High Schools.
Children from Oldham Academy North and Hathershaw College will be
heard during the Easter holidays thanks to a partnership between
Greater Manchester Fire and Rescue Service (GMFRS) and Key 103.
Kathryn Aylett, GMFRS' Children and Young People's Programmes
Co-ordinator said: "We chose the two schools to create a fire
safety advert about grass fires because it's a seasonal fire safety
message for spring.
"Data mapping showed us that Oldham was a high risk area for fires
this time last year so the Key 103 media bus visited both
After coming up with scripts and ideas for their adverts, children
from both schools then spent a day at the Key 103 studios putting
together and recording their adverts while concentrating on
seasonal fire safety messages.
Key 103's Dianne Musker said: "Each school broke into two groups
and produced two adverts along with two breakfast shows.
"We were blown away by the creativity the pupils showed - they
worked so hard and were incredibly professional behind the
"The children from Oldham Academy and Hathershaw College were an
absolute credit to their schools and their behaviour was
Each school chose their favourite advert to be put through to the
final before Oldham Borough Manager Kev Talbot and Key 103 chose
Area Manager Dave Keelan, Head of GMFRS' Prevention Services said:
"We want to work with children to get them excited and engaged from
a young age so that they understand and feel a personal
responsibility for fire safety in their community.
"The adverts they have come up with will get the safety messages
across to hundreds of thousands of people across Greater
The two winning adverts from Oldham Academy North and Hathershaw
College will be aired during Key 103's On Demand Show between 7pm
and 10pm during the Easter holidays from Monday, April 2 to Sunday,
April 15, 2012.