New research released by Financial Fraud Action UK (FFA UK) shows that 31% of online shoppers admit that they are more likely to take a financial risk if an online retailer offers them a bargain.
This means there are potentially 15 million online shoppers who could be putting themselves at risk of financial fraud.Â
Those aged 16-34 are most at risk, with almost half of that age group (46%) admitting they are more likely to take a chance, compared to just 18% of people aged 55 or over.
The findings come at the start of the festive shopping season; with Black Friday (25th November) and Cyber Monday (28th November) offering online bargains and time limited discounts.Â
It is also a time when fraudsters try to entice people into giving away their debit and credit card details on fake websites.
Criminals use scam emails, or fake ads on social media, or internet searches promising heavy discounts for desirable goods, to trick people into visiting the fake sites and entering their card details. Once the fraudsters have collected all of this information, they can then use the details to commit fraud.
The survey of more than 1,900 online shoppers which was carried out as part of a campaign called â€œTake Fiveâ€ also found:
Tony Blake, Senior Fraud Prevention Officer, DCPCU (Dedicated Card and Payment Crime Unit), said: â€œIt is easy to forget the dos and donâ€™ts about sharing personal information if you feel rushed into making a purchase and are under pressure. But it really does pay to â€˜Take Fiveâ€™ by doing your research when making an online purchase, particularly if youâ€™re using a website for the first time. Consumers need to know that they may not see the impact of financial fraud immediately, i.e. during this shopping weekend, because if a criminal has harvested their financial details, they could use them at any time.â€
To report a fraud and cyber crime and receive a police crime reference number, call us on 0300 123 2040 or use our online fraud reporting tool.