If you were following Crimestoppers on Twitter on 2nd December, you will have seen a significant number of tweets being posted that linked to varying content, including this blog.This was all part of an important day in the UK charity calendar, Giving Tuesday, which was essentially an appeal by charities up and down the country for supporters and followers to â€˜Give something backâ€™ following on from the frenzy that was Black Friday and Cyber Monday.
Giving Tuesday was an opportunity for us to raise awareness that Crimestoppers is a registered Charity, while asking people to give their donations, their time, or their voice to help fight crime.
Using Twitter, we were able to communicate key messages to our followers, of which we have over 40,000 now, to try and educate them on how our service operates, while encouraging them to share â€“ or retweet in this case â€“ our posts to their own Twitter community.Â Using these retweets, we were able to plot on an interactive map where people were sharing our content from.
As a result, we received valuable support from the likes of former X Factor contestant and Youth Ambassador for Womenâ€™s Aid Jahmene Douglas, and international footballers Gemma Bonner and Megan Rapinoe. But most of all, it was your support and the spreading of our messages that saw us achieve almost 400 retweets over the day, reaching approximately three million people.
As well as communicating important messages, we were also able to link to blogs submitted by individuals closely linked to the charity to talk about how they work with us and their own experiences of tackling crime.
Pieces submitted by the likes of Jan Maddern, who works for the charity Billyâ€™s Wish, gave real insight into how other organisations are striving for a safer community through their work with local people and how they work with Crimestoppers to do so.
We also saw blogs submitted by fundraiser Peter Romanov, Fearless volunteer Chelsea Ryder, and our own member of staff, Andrew Murphy â€“ all of which we have to say a big thanks to for giving accounts of how and why they were willing to â€˜Giveâ€™ to Crimestoppers.
As the main aim of our #BeACrimestopper initiative was to spread the word that Crimestoppers is a Charity by encouraging people to give their time, their money or their voice to our cause, we can look back at the UKâ€™s first Giving Tuesday with a warm, fuzzy feeling having seen the incredible support shown by our Crimestoppers living all over the UK. Take a look at our map which shows where they all are.
We thank you for the support you showed us last week, and while we will have to wait 12 months for the next Giving Tuesday, we are always looking for people to â€˜Giveâ€™ â€“ whether that be their donation, their time to volunteer, or their voice through Twitter by following @CrimestoppersUK.