Hear of the dog … ad will feature ‘dog only’ background noises
VIEWING figures will go through the woof with a telly commercial only DOGS can hear.
The pet food ad being shown for the first time features noises at frequencies too high for human ears.
In tests mutts stopped whatever they were doing to stare at the screen and often ran right up to it barking.
The ad, by dog food firm Bakers, is a canine spoof of classic 1969 movie The Italian Job.
It has been run before but without the “dog only” background noises.
Mark Zaki, of Bakers, said: “We hope it’s an engaging experience for dogs and their owners.”
Well, so it said in the Sun on the 13th February.Â Pete Stubbs decided he would put it to the test and sent in the following video to demonstrate what a rip roaring success the advert was with his dog Alfie.Â (Well I suppose they got a bit of free advertising on this site if nothing else..)