The Metropolitan Police has spent almost Â£30,000 re-branding material with the “Total Policingâ€ slogan introduced by the forceâ€™s new commissioner
Bernard Hogan-Howe tells the Leveson Inquiry that he has no problem with journalists and police socialising but says meetings should not become a pattern.Â
Bernard Hogan-Howe has repeatedly championed the approach which he says involves a total war on crime and total care for victims.
Now the force has revealed that Â£29,666 has been spent branding posters and other literature with the slogan since Mr Hogan-Howe took office in September 2011.
The starting salary of a police constable in the Metropolitan Police is Â£28,605.
In response to a Freedom of Information request, Scotland Yard wrote: â€œThe MPS has spent Â£29,666 in re-branding Metropolitan Police with ‘Total Policing’. This cost includes revised branding guidelines, as well as updating literature and promotional material as it becomes out of stock.â€
Mr Hogan-Howeâ€™s decision to re-brand has echoes of a similar decision made by Lord Blair, a former Scotland Yard commissioner.
After taking office Lord Blair, then Sir Ian, changed the slogan of the Metropolitan Police from â€˜Working for a safer Londonâ€™ to â€˜Working together for a safer Londonâ€™.
However Mr Hogan-Howe appears to be moving away from that slogan. The iconic revolving Scotland Yard sign, which is being repositioned, is to have Lord Blairâ€™s slogan removed.
The sign will simply have the words â€˜New Scotland Yardâ€™ on all three sides.
Scotland Yard spends Â£30,000 on ‘Total Policing’ re-brand